Facebook has over 2 million monthly users. Two billion users make Facebook the largest social app in terms of logged-in users. The close second is YouTube with 1.5 billion users. WeChat has over 889 million while Twitter has close to 328 million. If you are a small, medium or large business, there’s no doubt that your potential customer is right there, browsing through news feeds, chatting with friends, looking at groups, reading news and following people. Users also turn to this platform to find answers. Considering the size of this community, it is easier to connect with people and find answers one is looking for, isn’t it?
If you want to go buy a camera, what is the first thing you would do? You ask friends, family and people in your network on the pros and cons of a certain camera. With such valuable input, you weigh your options and then decide which camera to buy. People do not shop in an impulse. At least a majority of them, don’t. Therefore the consumer buying decision process is dependable on research and recommendations from people they know. A typical buying process from a business goes through the following steps
Step 1 – Awareness: They notice that you offer something that could help.
Step 2 – Interest: They decide to find out a little bit more.
Step 3 – Evaluation: They see if you look credible.
Step 4 – Testing: They find out what it would be like to buy from you.
Step 5 – Adoption: They become a customer.
Let us look at step 2 and 3. What if someone in the consumer circle or network could vouch for the product or service a business may offer, which the consumer is looking at buying? Trust is established sooner. Recommendations from friends and family help in the major buying process.
With the Facebook Recommendation Feature, consumers can ask for recommendations from friends and their network about anything and everything. This is fairly a new feature and is on a slow rollout. So if you don’t see this feature yet, please be patient. It should be available soon. A great tool for finding local businesses and services, all you have to do is to create a post and choose to ‘turn on recommendations’. Facebook tracks your location and also puts up a map on your feed. When you friends respond to your post, they get automatically tagged on the map.
If the feature is already available for you, here is a quick note on how to enable it.
Ask for Recommendation
Go to your Facebook profile page and in the place you write a post, type what you are looking for and ask for recommendations. Include the text ‘recommendations’ here. Click on the ‘Post Button’
Turn on Recommendations
You will see a text below your post asking if you would like to turn on the recommendation for the post you just created. Click on “Turn On.”
Confirm Turning on Recommendations
Once you click on the ‘Turn On’ button, you will get a pop-up notification. Confirm your selection by clicking “Turn on Recommendations.”
Confirm your location
One last pop up! You will have to confirm your location for this feature to work Click on the “Yes, Confirm Location.” button and you are all set.
What is going to happen next?
Let people in your network help you find what you are looking for. Once they type a recommendation of the business that provides the product or service you are looking for, you will be able to see the link and additional information of the recommended business.
Here is another scenario
Imagine that you are a freelance graphic designer. As you can see a quick search on ‘’looking for recommendations <type what you are looking for>, displays results from the entire Facebook network! You will be able to find posts from the groups you are part of, posts from friends and even public posts. You can now reach out to people who are actually looking for a service you provide!
Connecting with businesses and people has never been this easy. Tap into the Facebook mine and let me know how you have been able to grow your business using Facebook.